Measure your Marketing

"How did you hear about us?"  Have you ever had that question asked to you at a retail store or online while checking out?  Do you ask your clients/customers that question?  Some people new in the game are too shy or too busy to remember to find out how their customers are finding them.  No matter what reason you have now for not asking, toss it aside.  It is imperative to measure your marketing efforts regardless how small or large your marketing efforts are.  Below are a few ideas that can help you measure your marketing efforts a little easier:

Landing Pages:
When posting ads online, printing flyers or sending mailers, include a web address that will work as your landing page.  You can log onto your stats page and compare the number of customers that respond to the flyer, postcard or online ad to that from other marketing efforts.

Phone number/extensions:
If you have a service such as RingCentral or use Google Voice, you can use a specific phone number or extension for a specific campaign.  You will be able to determine immediately what campaign is generating more interest for you.

Surveys:
Ask your customer directly.  When they call your organization, check out online or stop by your shop, simply ask and keep notes on what has been working the most.

Why would you want to spend a few extra seconds on tracking your marketing efforts?  This way you will cut out the outlets that aren't generating much interest and improve on the ones that are bringing in customers.   You will save money, time and simultaneously increase your potentials by investing more time and effort into the marketing efforts that work for you and your niche.

Remember, you don't have to do any of this alone, virtual assistants are great at marketing and sorting out data.  Don't don't need a large budget or need to commit to a VA long term in order to sort out your marketing efforts.

Best!
~Nancy